Balancing Aesthetics and Functionality
When it comes to a food product, it must be appealing elements that will attract a particular audience to want to buy that product. The aesthetic foundation that is includes is color, typography, imagery/graphics, brand recognition (brand identity), and emotional connections. Those key elements will help a brand to stand out in its own individual way. Let alone companies must also consider how that package design will function and how it will make sure that the food stays fresh.
Let go through some well-known food products you may use and how it balances the aesthetics and functionality. Some products functionality can also be how the product is being used after being used, which could be if its recyclable.
Pringles Can
Aesthetic Appeal: The cylinder tube of Pringles is instantly recognizable. The clean lines and vibrant, colorful labels make it stand out on shelves.
Functionality: The packaging is functional as it keeps the crisps intact and prevents breakage. It also allows for easy dispensing of crisps without having to open the entire package, offering a convenient snack experience.
Coca-Cola’s Glass Bottle
Aesthetic Appeal: The classic Coca-Cola glass bottle, with its contoured shape, has become an iconic symbol of the brand. The simple yet elegant design makes it stand out on the shelf.
Functionality: The glass material preserves the drink’s flavor and provides a premium feel. The design also features a cap that keeps the soda fizzy, and the size is easy to hold and drink from.
Consumer Behavior
Consumers look for a few things when they are food shopping and looking for the food products they want to buy.
First impressions matter (aesthetically appealing), if it looks appealing on a shelf, a consumer may feel attracted to stop and view the products and sometimes they will buy it if it looks good.
Convenience: Consumers don’t look for food products that are easy to use. If it’s too difficult to use or hard to store than they are most likely going to leave it on the shelf. Another thing they would look for is if it can be a snack or a ready-to-eat meals that is easy to pack or eat.
Clean Label and Transparency:
Are these food products food labels easy to read and understand, is it less overwhelming. No one wants something that is difficult instructions. Also consumers want to know if the product is being honest, if the food product is good for them like “no artificial additives,” “organic,” or “non-GMO”.
