What is Fast Fashion?
Fast fashion has become a well-known aspect of the present time in the clothing industry. This allowed consumers to access trendy styles at affordable prices. However, many people may not fully understand the hidden truths. The rapid production timeline that makes fast fashion relies heavily on labor, often sourced from factories in countries where wages are significantly lower compared to more developed nations.
Manufacturers typically employ a large workforce to meet the demands of quick turnaround times, meaning clothing items can transition from design to store shelves in a matter of weeks. Unfortunately, this often results in poor working conditions, long hours, and minimal pay for those laborers. Many of these workers are subjected to exploitative practices, as companies prioritize profit over ethical considerations.
You shop at maybe one or two of these fast fashion brands, even me. But some of these companies want to strive for better and put their company in the right direction. I’ll show you what fashion brands are listed as fast fashion.
Companies like Zara, ASOS and H&M brands have made commitments to improve in sustainability. And that is a start to a new beginning and a better world.
Zara has improved in sustainability through the years and here is how:
- In 2022, Zara promised to use 100% renewable energy in their own operations.
- In 2023 they promise to eliminate single-use plastics for customers.
- By 2025 they plan to introduce more sustainable 100% linen and sustainable or recycled polyester.
- By 2040 they promise to have zero net emissions.
According to Live Frankly Team
