Designers Today
Gen Z from the mid-1990s and early 2010s, are changing the way we view products today. You have the traditional and standard product designs. But new designers, especially young adults are changing the game. They want to make packaging products, something you want to buy because the of how cool and fun the packaging looks. It’s like Christmas all over again. Being able to unwrap/unbox to see what’s inside the packaging.
Let’s view the four cool designs that will inspire you on how you view package design today.
Not only are they changing the way we view packaging, but they are also utilizing the product to literally become one with the whole aesthetic design. By embracing creativity and thinking beyond traditional packaging solutions, they are crafting visual narratives that resonate with consumers. This shift away from standardized packaging practices allows for a more cohesive and engaging presentation.
Interactive Packaging:
Some brands are designing packaging that goes beyond simply holding a product. For example, packaging that incorporates QR codes or augmented reality features can provide additional content or experiences when scanned with a smartphone. Or like the package design above, how you can unwrap the orange juice for a drink. This interactivity encourages consumers to engage further with the brand and creates a memorable experience.
Creativity
These innovative designs demonstrate how seamlessly packaging can integrate art, function, and sustainability while appealing to a new generation of consumers. As Gen Z continues to shape market trends, create packaging that will likely only grow stronger, ultimately transforming how brands communicate their identity and the value of their products. By embracing these trends, you can reimagine package design in a way that captivates and delights consumers, turning every unboxing into a special occasion.
