As a music artist, your journey begins with a clear vision of the type of music video you wish to create and understanding how to connect with your ideal audience. It’s all about the messaging. You hold the power to influence others through your music, so envision how you can inspire them not just with your sound, but also through the outfits you wear.
EVERYTHING IS CONNECTED.
In todays day, Music and fashion has changed incredibly. The way you use to see the 90’s rappers dress in their music video is not the same as rappers in 2025. That goes for Pop, Indie, Hip Hop, Jazz and Rock Music as well. Music is a lifestyle. Here are some examples on how artist outfits in music videos has influenced the audience.
Outfits That Shaped the Music Industry
Let’s begin with the iconic Lady Gaga, a true artist of pop music. Known for her boundary-pushing sound and unforgettable performances, she often donned extravagant outfits that were as bold and imaginative as her music. From dazzling sequins to avant-garde designs, her wardrobe choices elevated not only her stage presence but also the aesthetic of her music videos, making them visually captivating experiences. Gaga has inspired a whole era of fans who aspire to embody her glamorous and fearless lifestyle, embracing individuality and self-expression in all its forms.
What I noticed over the years is that most artist are wearing what is hot and trending within the year. There was also designers who wanted popular artist to wear their clothing to gain recognition by a particular population.
Another iconic artist is Tupac Shakur. His music incorporated elements of gangster rap, West Coast hip hop, and political hip hop. Additionally, he was known for his distinctive appearance, particularly his signature bandana, which he wore on his head. This look has become synonymous with Tupac in the minds of many fans. Tupac was himself and that reflected through his clothing and appearance.
