When designing your own package, it’s important to ensure that the design truly embodies the core values of your brand. This can be achieved by incorporating key elements and presenting them visually to effectively communicate the essence of your brand through the package design.
Here is a guideline to help navigate what’s needed to begin the process.
Defining Brand Identity:
Understanding the brand’s values, target audience, and unique selling points
Knowing your brands value are the core principles and guide to a company’s action. This reflects what the brand stands for. Understanding these values can help you create a packaging that resonates emotionally with consumers and convey authenticity and trust. For target audience, knowing a what specific consumer group you will be targeting can help tailor the packaging design to draw in those specific audience into making a purchase. This includes demographics (age, gender, income), psychographics (interests, values, lifestyle), and behavior (buying habits, brand loyalty).
How brand identity influences package design
Brand identity influences package design by shaping every aspect, from visual elements to messaging and functionality. When tackling this, cohesive package design not only attracts consumers but also reinforces brand loyalty, communicates values, and enhances overall brand perception.
Research and Inspiration:
Analyzing competitors packaging
Do research on similar brands that inspired you to make your brand and form an Brand identity. You don’t have to copy everything they do but keeping in mind how they target their demographics and execute their packaging products. Look at the Typography(fonts that communicate tone), Color Palette(Colors evoke emotions and perception), Logo(The centerpiece of what people will recognize your brand as.)
Gathering inspiration from design trends and consumer preferences
What I feel is helpful is putting together a mood board. Colors, Tones, Imagery, and Messaging can help you throughout your process. Helping to inspire you and set you in the right direction to success.
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Concept Development:
Brainstorming and sketching initial design ideas
This never has to be perfect, you are just throwing a bunch of ideas into a sheet of paper. This allows your brain to come up with multiple ideas without thinking too hard on it. Mind Mapping, Sketching and brainstorming are all essential to any creator. This is the foundation to help you use your ideas to work together.
Sketching Die-line Measurements and layout.
If you have never heard of the word Die-line, it is basically a blueprint of the package design. You can see the outline of the shape and the dimensions of the package before it is manufactured.
Here is where you can learn more on how to do a Die-line
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Translating chosen concept into digital mockups
Translating chosen concept into digital mockups
The importance of a mockup is to have a visual representation of the product, allowing you to be able to evaluate the design elements and see the functionality of the product. This will help to reveal what needs to be reiterate any issues.
Finalizing the Design
Making necessary adjustments based on feedback
Allowing feedback will help you move forward. Sometimes our eye cant catch all the problems. Therefore, sharing you mockups and getting feedback will help you execute the design successfully.
Preparing final design files for production
After all the adjustments, its crucial to save the final design in a safe place where you can share to the manufactures or shareholders.
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